Built and maintained scalable design system components in Figma, improving efficiency. Led Figma Plugin development, automating data-to-design integration, reducing manual workload.

Key Projects:

Dark Mode ● Launched Dark Mode UI redesign, inline with industry trends, increasing accessibility compliance.

Design System Components ● Built and maintained scalable design system components in Figma, improving efficiency.

Figma Plugin ● Led Figma Plugin development, automating data-to-design integration, reducing manual workload.

Conducted UX research & usability testing, optimizing digital products from end to end in the design process.

Key Projects:

Wim Hof Method: App UI redesign (Cold Water Challenge Flow), improved subscription service conversion rates, decreased information overload for users, increased customer retention, revamped page hierarchy, implemented customer rewards system, incorporated post-usability testing feedback into designs, created rapid prototypes

Sofar Sounds: Web UI redesign, conducted research interviews, applied taxonomy insights to design, improved user experience by making local search more intuitive and customizable, redesigned homepage to elicit product excitement for users, updated and reapplied design system, created low-fidelity and high-fidelity prototypes