Conducted UX research & usability testing, optimizing digital products from end to end in the design process.
Key Projects:
Wim Hof Method: App UI redesign (Cold Water Challenge Flow), improved subscription service conversion rates, decreased information overload for users, increased customer retention, revamped page hierarchy, implemented customer rewards system, incorporated post-usability testing feedback into designs, created rapid prototypes
Sofar Sounds: Web UI redesign, conducted research interviews, applied taxonomy insights to design, improved user experience by making local search more intuitive and customizable, redesigned homepage to elicit product excitement for users, updated and reapplied design system, created low-fidelity and high-fidelity prototypes
